Coins, tokens or card system?
Dimitris PapadakisShare
Electronic Game Payment Models: Coins, Tokens and RFID Systems
The choice of payment model in video games affects not only the management of the business, but also the customer experience. Coins, tokens and RFID systems are the three main approaches. Each of them has advantages and disadvantages, which depend on the size of the facility, the market target and the business strategy.
Payment with Euro Coins
Charging with coins is the traditional method, which, although functional, has several limitations.
Advantages
• Simplicity: No money exchange machine or cashier is required, as players use the coins already available.
• Low installation costs: No investment in equipment such as coin machines or coin acceptors is required.
Disadvantages
• Lack of flexibility: The price per game is fixed (usually €0.50 or €1), limiting customization.
• Lack of offers: Does not allow discounts or promotions.
• Revenue leakage: Coins can be used outside the facility.
• Psychological barrier: Players hesitate to spend their last coins, reducing consumption.
• Declining model: With the increase in alternatives, the use of coins is gradually being abandoned.
The use of tokens offers more flexibility and promotional possibilities, making this method particularly popular.
Advantages
• Pricing flexibility: The price of the brand can be set differently from the euro.
• Promotions: Packages such as “20€ for 22 brands” enhance the customer experience and consumption.
• Discount opportunities: The business can apply discounts during periods of low traffic.
• Consumption control: Tokens are used exclusively within the facility
Disadvantages
• Equipment: Coin acceptors that accept both euros and tokens are required.
• Cost and organization: Requires purchasing tokens, organizing a pricing policy, and staffing for the exchange.
RFID Payment Systems
RFID systems are the most advanced option, based on cards or wristbands with stored credit. Companies such as Sacoa and Intercard offer solutions for large projects and facilities.
Advantages
• Ease of use: Players load their card with any amount, eliminating the need for physical means of payment.
• Targeted offers: Providing personalized discounts or rewards based on consumption.
• Analytics: Businesses receive usage insights, helping to optimize strategies.
• Security: The possibility of theft or loss of money is minimized.
• Ideal for large installations: Provides unparalleled flexibility and control in high-traffic areas.
Disadvantages
• High installation cost: Significant investment in equipment, servers and operating licenses is required.
• Technology dependency: The systems rely primarily on WiFi. In the event of a power outage, as often happens in areas with unstable networks like Greece, full restoration can be delayed.
• UPS requirement: An uninterrupted power supply is needed to ensure continuous system operation.
• Staff training: Staff must know how to support the system and serve customers.
Conclusion
The billing model you choose depends on the needs and goals of your business.
• Coins are a simple and economical option, but limited and gradually outdated.
• Brands provide flexibility and bidding capabilities, making them an ideal solution for many small and medium-sized businesses.
• RFID systems, although requiring high investment and technical support, are the best choice for large facilities that seek maximum efficiency, flexibility and innovation.
The strategic approach may include the use of tags as an intermediate step before transitioning to RFID, gradually offering the advantages of modern technology at a controlled cost.
Last updated: 28/11/2024