Which electronic games work the most?

One day, a client walked into my space and asked, "What games work the best?" He was a young entrepreneur who wanted to create an entertainment space with video games. His question was not only common, but it touched the heart of every successful strategy in this industry. Let me tell you some of the answers to his question, based on my experience and that of the person I was talking to.

Customer Categories

The first question I asked him was: "What kind of clients do you want to serve?"

Customers visiting a video game store are not all the same. Consider:

1. Lone Player: A young man who wants to play alone for a while.
2. Couple: A date that ends in front of a claw machine.
3. Family with children: Parents looking for a fun activity for their child.
4. Passerby: Someone who passes by randomly, as in a cinema lobby.
5. Invited: A friend who came because they were recommended a specific game.
6. Tourist: A traveler who wants to live a special experience.

By recognizing who your customer is, you can create your space to meet their needs.


Number and Type of Games

The number and type of toys depends on the size of the space, the audience you serve, and how casual or permanent the place is. For example, a playground may need different toys than an entertainment area in a shopping mall.


Customers' Available Time

1. Coffee Customers: They have time to enjoy the experience.
2. Visitors for the Games: They come exclusively for this service.
3. Children: They quickly spend money to play as much as they can.
4. Captive Audience: Customers on ships or isolated locations who have plenty of time.
5. Time-Strapped Customers: They want something quick and easy.


Visitor Flow

Your success depends on the flow of people in your space. Make sure that:

- There is constant traffic.
- You are considering collaborations with nearby brand names that bring in an audience.

When Should Games Be Updated?

Renewal is important to maintain interest. Ask yourself:

1. Are the games current and still attracting customers?
2. Do they create emotions and memories?
3. Do they offer progression, like skill games?

Customer service

Customer service is key:

- Be polite and helpful.
- Know your games well.
- Create offers and surprises.

How Much Do You Want to Succeed?

Success comes with the right mindset:

- You invest in something you love, not just for the money.
- View your business as a project that requires constant attention.

Glossary of Terms

Claw Machine - Puppet Machine: A machine where the player uses a mechanical claw to pick up dolls or similarly shaped prize objects.

Redemption Game: An electronic game where the player wins tickets or points that can be redeemed for prizes.

Arcade Game: Games often found in amusement arcades and involving action, competition, or skill.

Coin-Operated Games: Games that operate by inserting coins.

Call to Action (CTA): A message or action that motivates the user to do something, e.g., play or participate.

Interactive Display: A screen that allows players to actively participate in the game.

Ticket Dispensing: A game feature that gives out tickets based on the player's performance.

Epilogue

The article is not intended to create needs, but only to solve questions. Contact us for more guidance.